The first step to enable the ad-blocker in Edge is to get to the in-app settings.
Enabling the ad-blocker in the Edge browser on Android is pretty simple. More recently, however, a range of mobile browsers have started building ad-blockers into the browser directly. However, it charges the biggest companies for their place on that whitelist.For a long time, ad-blockers were only available via extensions in desktop browsers. Adblock Plus uses a whitelist of “acceptable ads”-ads that don’t pop out or autoplay sound or otherwise annoy users-that it lets through its filter. However, as The Verge rightly notes, Adblock Plus is a particularly aggressive ad blocker.Īdblock Plus, which has already been available as an Edge plugin for a couple years, is run by a German company called Eyeo that has a controversial business model. Firefox and Opera block ads (the former only in its private-browsing mode) and Apple’s iOS Safari browser recently made it harder for ad networks to track users. Google’s Chrome browser for Android offers its own inbuilt ad-blocking mechanism-though, as Google (GOOGL) is itself one of the biggest players in the online advertising industry, alongside Facebook (FB), some have expressed fears that the company’s own mechanism might unfairly offer advantages to its own services. These are hardly the first mobile browsers to help users avoid intrusive advertising-an understandable desire these days, as ads tend to have the ability to track people as well as show them things they might want to buy. And The Verge reports that the same feature made its way into a beta version of Microsoft Edge for Android that rolled out to testers over the weekend. The company added the feature to its iOS Edge app, for Apple (AAPL) devices, on Friday.
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